References
Mannheim
Sport- und Bäderamt
- Development strategy for a major hall /arena (nowadays "SAP-Arena")
- Location study
- Profitability of the arena "Arena Mannheim"
- Functionalities
- Fictious calendar of events and major sport events
- Definition of the market potential
- Options for financing and operation
Mülheim
Mülheimer Stadtmarketing und Tourismus GmbH
- Market positioning and future marketing of the city hall
- Examination of a return on investment for investment on the congress and convention area
Metzingen
City of Metzingen
- Status quo analysis of the city hall
- Market and demand analysis
- Qualification profile for the city hall in Metzingen (events and marketing)
- Spatial planning concept
- Development of the organizational concept including a possible new hotel construction
Munich
Gasteig München GmbH
Study on the conception of a "Call Center Gasteig" as an integral part
of the overall communication strategy
Munich
Olympia Park GmbH
- Market and requirement analysis
- (Inter)national benchmarking
- Business analysis within different scenarios
- Secondary utilisation analysis
- On-trade catering concept development
Munich
BMW AG
Development of a tracking and tracing system as an integral part of the
customer relationship management with regard to the world of BMW
Oldenburg
Weser-Ems-Halle Oldenburg GmbH
- Marketability check for the venue "Weser-Ems-Halle" (WEH)
- Market and demand analysis
- Examination of the ensemble WEH with regard to economic and organisational optimisation as well as consolidation possibilities
- Integration of the "EWE Arena" into the hall ensemble
Osterholz-Scharmbeck
Stadtentwicklungsgesellschaft Osterholz-Scharmbeck mbH
- Market and demand analysis for the new hall as well as benchmarking
- Development of a utilisation concept as a basis for the floor plan of the new hall
- Profitability analysis for the construction and operation of the new hall
- Recommendation management and organisation
- Assessment of the catering concept
Paderborn
Paderborner Stadthallen-Betriebs-GmbH
- Moderation of the expert group and compilation of the expertise "Potential evaluation of a multifunctional hall for the economic area of Paderborn"
- Preparation of a business plan for the construction and operation for a new multifunctional hall
- Pre-evaluation of the indirect profitability
Reutlingen
City of Reutlingen
- Market and demand analysis for a possible new city hall in Reutlingen
- Demand survey
- Benchmarking
- Chances and risks analysis of a possible new city hall in Reutlingen
- Event and visitor forecast
- Economic examination
- Evaluation of different PPP models
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