References

Preparation of a study concerning common trade fair concepts of the federal states Berlin and Brandenburg:

• Development strategy
• Joint-venture models
• Operator concepts for trade fair centres
• Identification and conception of new trade fairs

• Compatibility check of the room layout (functionality, configuration and marketability) on the requirements of selected types of events
• Evaluation of the marketing concept of SMI Hyundai for the World Conference Center Bonn (WCCB)
• Timetable and costs of a possible WCCB as well as a following recomissioning of WCCB
• Careful considerations with regard to the secondary benefits of WCCB
  

• Strategic consultancy and trade fair concepts
• Leveraging effects for the new congress centre
• Development of tradefair concepts
  

Trade fair strategy and positioning

• Development of a proces-accompanying controlling and supervision system for the trade fair Graz
• Trade fair strategy
• Investment analysis
  
• Concept for further location development

International location assessment for potential trade fair participations

• Feasibility study, location analysis, evaluation of market potential
• Secondary benefits
  
• Development of trade fair concepts
• Business analysis (business plans) for the new trade fair
• Hall and event concept for the multifunction hall

Pre-evaluation of the marketability of Kulmbach as a permanent location or niche market for trade shows and fairs

• Infrastructure customisation, return on investment evaluation
• Return on investment analysis
• Trade fair strategy

Market and demand analysis on the development of an associated conference centre on the trade fair site Salzburg